Your brand really is the foundation for your business. If you haven’t built your business on a solid, well-engineered foundation you risk disaster.
Don’t worry; it’s not too late to fix your foundation. Branding is the most difficult piece for most small business owners. We don’t take the time to build the foundation our business needs and over time we loose our focus and find ourselves chasing after all kinds of business that just doesn’t make sense.
The key to branding is consistency, but to be consistent you must know exactly what you want to do. What products and services you want to offer and what kind of customers you want to attract. Invest a little in your branding on the front end and see results on the backend.
I can help you solidify all of the pieces of your brand including key messages, positioning statements, logos, business identity and more.
Marketing strategy is a simple extension of your overall brand strategy. If you have a strong and stable brand strategy in place your marketing strategy will follow suite. Building a marketing strategy means planning promotions and tactics a year in advance and following those strategies as closely as possible. For small, adaptable businesses, I often recommending reviewing and tweaking marketing strategies on a quarterly basis.
Many business owners just need help with the basics: writing news releases and blog posts, taking advantage of PR opportunities and learning how to network int heir community. With my strong copy writing skills we can take you wish list of marketing tactics from concept to reality! I know there aren’t enough hours in the day, let me help get the word out about your company.
Networking is often the key to making it or breaking it. Learn how to effectively work with other business to increase your business. Apply networking concepts that are both traditional and driven by social media to propel your business forward.